Ad messages
How do you answer Facebook ad messages when they all arrive at once?
Eva is an AI agent that replies on the channel the ad lands in, asks the questions your company defined, quotes from your catalog and escalates to a person.
We reply instantly, at any hour.
Eva from $191 USD a month, billed yearly, AI credits included. See plans
Whether you can answer Facebook ad messages is a scheduling problem before it is a writing problem: the campaign runs while you sleep, and every message that waits an hour goes to whoever replied first.
Eva is an AI agent that handles that conversation on WhatsApp, Instagram or Messenger, using your catalog, your questions and your rules. Here is how it works, what it needs, and what it does not do.
Message from your ad
Contact and opportunity in the CRM
Eva answers the ad message and asks your questions.
Before and after
Today
The campaign starts on Monday and by Wednesday there are a hundred and forty open conversations. The same price question gets three different answers, and the midnight ones get read after the buyer has already bought elsewhere.
With Eva
Every message is answered on the channel it arrived on. Eva asks the questions you defined, quotes the price from your catalog, books a slot or sends a payment link, and writes down the contact and the opportunity. When a person is needed, it escalates and notifies.
How it works
- 1. It replies where the ad lands
Ads that click to WhatsApp send people who click on the ad directly into a WhatsApp conversation with your business, and they publish to Facebook, Instagram and Messenger (public Meta documentation, accessed 16 September 2026). Eva handles all three channels, and on WhatsApp it also receives the originating ad's facts: identifier, headline, copy and the ad image when Meta supplies it.
- 2. It asks, quotes and records
The agent's process, key information and restrictions are your configuration: what to ask, in what order, and what never to offer. Eva verifies the product record in your catalog before naming a price, accepts a photo or a voice note when the buyer explains that way, and records the contact and the opportunity in the CRM.
- 3. It books, escalates and follows up
Eva checks real availability to hold an appointment, requests human assistance when the conversation meets your rule, assigns it and notifies the people you configured. If the buyer goes quiet, the inactivity follow-up sequence runs up to five steps and closes with a turn where Eva decides whether to reschedule, reactivate or keep the opportunity open.
Technical details
Technical details
What Eva needs
- Connected channels: WhatsApp Business and, if your ads land there, Instagram and Messenger.
- The ad built on Meta's side, with the Facebook page and the WhatsApp number linked as its documentation requires.
- Your catalog and a knowledge base carrying what people ask after seeing the ad: prices, variants, shipping, conditions.
- Your qualifying questions written down, plus escalation rules and the people who get notified.
- If you want comments handled, the per-agent comment behavior: Eva decides, public only, or private only.
Good to know
- Eva does not create, buy or optimize your ads. Who sees them, what they cost and whether Meta approves them is Meta's decision.
- WhatsApp has a twenty-four-hour window that starts with the buyer's message. Outside it you can only write with an approved template, and the template does not reopen the window: the buyer's reply does.
- Outside the window, Messenger and Instagram skip delivery with a visible event, because Meta leaves no compliant way to reopen the thread.
- Ad origin is captured today on WhatsApp, and an organic post referral is not an ad origin. Those facts feed the agent's turn, the conversation and the opportunity: this page promises no ad card inside the inbox yet.
- On public comments, Eva can answer publicly, send a private reply while the provider permits it, hide the comment with moderation on, or stay silent. Public-only mode never exposes customer, order or account data.
- Eva answers from your catalog: search returns up to twenty-five candidates and the detail lookup only returns fields marked visible.
- Eva escalates and notifies, but it cannot guarantee somebody is free to take the conversation. After the first human reply it stays silent until control is handed back.
- This page publishes no campaign outcome figures: no verified data exists on reply rate, cost or conversion attributable to Eva.
online sales in six months
Serviacero Comercial, a steel distributor, multiplied its online sales more than fourfold in six months with Eva answering and quoting immediately.
Read the full storyRelated pages
Put Eva to work.
Send us ten messages your ads brought in and we will show you what Eva would have answered and what it would have escalated.
Message us on WhatsAppUpdated