Twilio pricing in 2026

Twilio charges 0.005 USD for each WhatsApp message received and 0.005 USD for each message sent, plus 0.001 USD for a message that ends in failure. Conversations API leaves the first 200 monthly active users free, then bills tiers starting at 0.05 USD per active user.

The WhatsApp rate card is pure usage: no minimum subscription and no published annual-equivalent discount. Conversations API states that no subscription or commitment is necessary, and it counts active participants once a month by identity or address, which are not necessarily your employees.

At real volume the sum matters more than the unit rate. A back-and-forth conversation pays transit in both directions, and Conversations storage starts at 0.25 USD per GB per month. Twilio states its rate card is current to August 2026 and sets its product prices in US dollars.

Meta's template fees are added to Twilio's own rate and passed through to the customer. For Mexico, Twilio's file records 0.0305 USD per delivered marketing message through 30 September 2026, and Meta's official card raises it to 0.0397 USD from 1 October; utility and authentication stay at 0.0085 USD.

Since July 2025 Meta's billing unit is the delivered template, not the old 24-hour conversation. Twilio links that rate card and asks buyers not to treat conversations as the current unit, so any budget still counting conversations is measuring something that is no longer billed that way.

On 16 September 2026 Twilio documented that inside the 24-hour window opened by an inbound message Meta charged neither free-form messages nor utility templates. From 1 October 2026, under Meta's official rate card, utility templates inside the 24-hour window cost 0.0085 USD per delivered message in Mexico and service messages are free up to 1,000 per phone number per month. No Meta free window removes Twilio's own processing fee, which applies in each direction regardless.

The official file also keeps a list-rate-limit field per category. That field is not an included quota, and we did not verify every marginal volume rate beyond it, so ask for your own scale before projecting a large campaign.

Twilio is an API provider, not a chat product that is ready to sell with. The per-message rate brings no inbox, no agent, and no CRM of its own: its contact center is Flex, which is contracted separately from 35 USD per active user per month.

Flex publishes three billing modes and does not allow mixing them: User + usage from 35 USD per active user per month, Named user from 150 USD per named user per month, and 1 USD per active user hour. Named billing counts the month's maximum users, administrators included, and generally without proration.

There is also engineering work that no rate card prices: somebody has to build and maintain the application that receives Twilio's notice of each message, stores history, and decides what to answer. Twilio offers separate AI products, but the reviewed documentation does not prove a commercial CRM included in the 0.005 USD rate.

Two operational limits are worth knowing first: each Twilio account or subaccount works with one WABA, and standard registration of a number already used in the WhatsApp app requires deleting that WhatsApp account. We verified no coexistence exception with the app.

Before signing with Twilio, confirm five things: who builds and maintains the application, which Flex mode and term you are buying, the cost of a Mexican number, whether you can keep your number in the WhatsApp Business app, and the billing currency.

Ask for each point in writing, with the figure and the date, and model a busy month using your real mix of marketing, utility, and authentication templates. Unit rates are easy to compare; the monthly total is what decides the purchase.

Twilio sells the connection per message and you build on top; Eva arrives with the agent, the inbox, and the CRM included. Eva costs $191 USD per month on an annual plan or $229 USD month to month, with 5,000 credits and 5 users on Essential.

Twilio wins when you already have a development team and want messaging inside your own application, with full control of the code. Eva wins when the business wants the conversation to finish commercial work without building anything: query the connected catalog, quote, book, collect payment, and record the opportunity.

EvaAI publishes this page and sells Eva, so check Twilio's own sources before deciding. EvaAI serves businesses in any country and any industry, and Eva's prices come from its official price list, not typed by hand. Meta's template fees are charged separately either way.