WhatsApp statistics in Mexico
WhatsApp Business statistics in Mexico
WhatsApp reaches nine out of ten Mexican internet users, messaging is the country's number one smartphone activity, and across the 22 markets Meta and Kantar surveyed three out of four consumers prefer dealing with businesses by message. Below are the full figures, each with its source, link and year.
This page gathers the numbers you can actually cite, each with the right label: primary sources like INEGI, AMVO, Banxico and Meta's own disclosures, plus reputable secondary reporting like Statista with GWI data, DataReportal, TechCrunch, Marketing4ecommerce and Expansión. It also carries three measurements nobody else has, because they come from the real operation of the Eva platform and are an internal aggregate.
Every statistic carries its source with a link, its year and its scope: if a figure is about Mexico it says so, and if it is a global 22-market finding it says that too. If you write about conversational commerce in Mexico, you can cite this page with confidence; it is refreshed quarterly and the date of the last review sits at the foot.
INEGI, ENDUTIH 2025
Meta and Kantar, State of Business Messaging 2025, 22 markets
Eva platform, anonymous internal aggregate, 90 days to August 14, 2026
Adoption in Mexico
| Figure | Statistic | Source | Year |
|---|---|---|---|
| 91.4% | WhatsApp's reach among internet users aged 16 and over in Mexico, the most used social platform in the country, in the second-quarter 2025 survey. | GWI, analyzed by DataReportal and published on Statista | 2025 |
| 90.6% | Mexican smartphone users on messaging apps, the phone's number one activity, above social networks. | INEGI, ENDUTIH | 2025 |
| 27.6% | Mexican social-media users aged 16 and over who name WhatsApp their favorite platform, in the second-quarter 2025 survey. | GWI, published on Statista | 2025 |
| 104.9 million | Internet users in Mexico, 86.1 percent of the population aged six and over. | INEGI, ENDUTIH | 2025 |
| 97.3% | Mexican internet users who connect through a smartphone, against 36.2 percent on a computer. | INEGI, ENDUTIH | 2025 |
| 3 billion+ | WhatsApp monthly active users worldwide: more than three billion, in the exact terms Meta disclosed in 2025. | Meta, reported by TechCrunch | 2025 |
What consumers expect, in Mexico and worldwide
| Figure | Statistic | Source | Year |
|---|---|---|---|
| 71% | Online adults in Mexico who consider messaging the fastest, simplest way to deal with a business. | Kantar for Meta, via Expansión | 2025 |
| 73.3% | Consumers across 22 markets, Mexico included, who prefer messages to communicate with a business: a global 22-market finding, not a Mexico figure. | Meta and Kantar, State of Business Messaging, 22 markets | 2025 |
| 72.4% | Consumers across 22 markets more likely to buy from a brand that offers messaging. | Meta and Kantar, State of Business Messaging, 22 markets | 2025 |
| 74.6% | Consumers across 22 markets who trust a business more when they can exchange messages with it. | Meta and Kantar, State of Business Messaging, 22 markets | 2025 |
| 66.8% | Consumers across 22 markets frustrated when a business offers no messaging as a contact option. | Meta and Kantar, State of Business Messaging, 22 markets | 2025 |
| 67.7% | Consumers across 22 markets who find an AI-generated reply useful when writing to a business; that is what the study measures, not satisfaction or preference. | Meta and Kantar, State of Business Messaging, 22 markets | 2025 |
Conversational commerce and business messaging
| Figure | Statistic | Source | Year |
|---|---|---|---|
| +60% | Year-over-year growth of Meta's click-to-WhatsApp ad revenue in the third quarter of 2025. | Meta, Q3 2025 Earnings Call | 2025 |
| 1 billion+ | Active threads with businesses every day across WhatsApp, Messenger and Instagram: the measure Meta publishes is active threads, not conversations. | Meta | 2026 |
| 1 in 10 | Mexican digital buyers purchasing directly through social networks; the study attributes that purchase to social networks, not to messaging apps. | AMVO, Online Sales Study | 2025 |
| 70% | Mexican companies investing or planning to invest in generative AI for their messaging strategies. | BCG and Meta, Pioneering Approaches, via Expansión | 2024 |
| 200 million | Monthly users of the WhatsApp Business app worldwide when Meta announced it in 2023, four times the 50 million of 2020. | Meta, 2023 announcement reported by TechCrunch | 2023 |
The payments and digital-purchase context in Mexico
| Figure | Statistic | Source | Year |
|---|---|---|---|
| 77.2 million | Digital buyers in Mexico in 2025. | AMVO, Online Sales Study | 2026 |
| Rank 8 | Mexico's rank by e-commerce share of total retail sales, at 17.7 percent of that total: it is a share, not a size, and it does not mean being the eighth-largest online market in the world. | AMVO, via Marketing4ecommerce | 2026 |
| +19.2% | Growth of Mexican online retail in 2025, up to 941 billion pesos. | AMVO, via Marketing4ecommerce | 2025 |
| 7.3 billion+ | SPEI instant transfers processed in 2025: more than 7.3 billion, worth roughly 16.8 times Mexico's GDP. | Banxico, via Expansión | 2025 |
| 85% | Mexicans who use cash as their principal payment method for purchases of 500 pesos or less: the space conversational payments are taking. | Banxico, via Expansión | 2025 |
| 39.7% | Mobile share of consumer-goods e-commerce transaction value in Mexico, as modeled by DataReportal for 2025, with associated yearly spend above 35 billion United States dollars. It is a consumer-goods estimate, not all online sales. | DataReportal, Digital 2026 Mexico | 2025 |
Eva platform data (internal aggregate)
| Figure | Statistic | Source | Year |
|---|---|---|---|
| 30.3% | Customer messages arriving outside Monday-to-Friday nine-to-six office hours, measured over 36,929 real messages from customers of Mexican businesses on the Eva platform across 90 days to August 14, 2026. | Eva platform, anonymous internal aggregate, not externally reproducible | 2026 |
| 11:00 | The busiest hour for customer messages in that same sample: between eleven and noon, central Mexico time, followed by ten and twelve. | Eva platform, anonymous internal aggregate, not externally reproducible | 2026 |
| 8.3% | Customer messages arriving on Saturday or Sunday within that same sample: one in twelve. | Eva platform, anonymous internal aggregate, not externally reproducible | 2026 |
How to read these figures
The tables are grouped in five blocks: WhatsApp adoption in Mexico, what consumers expect from businesses, the size of conversational commerce, the digital payments context, and the Eva platform's own data. The charts summarize the essentials; the tables carry the detail with every source and its scope.
Two reading warnings the data itself demands. The six Meta and Kantar figures cover 22 markets together, not Mexico: they explain the preference for messaging, they do not establish anything about the Mexican consumer in particular. And the three Eva platform figures are an internal sample of ours, not a replicable study: we publish them with their full methodology so you can weigh them.
We deliberately discarded the viral figures that circulate without a traceable source, like the small-business sales percentages no primary study backs. If a number is not here, odds are we could not verify it.
Methodology of Eva's own data
The three original figures come from the platform's real operation: 36,929 real messages from customers of Mexican businesses on the platform, measured over a 90-day window to August 14, 2026, in central Mexico time. Office hours are defined as Monday to Friday, nine in the morning to six in the evening. Test traffic is excluded. It is an anonymous aggregate: it identifies no customers, businesses or conversations, and it is not externally reproducible.
With that sample in view, the reading that matters: one in three messages arrives once most businesses have closed. We do not measure how many of those businesses answer later or how long they take, so we do not claim it.
Methodology
- Primary sources and reputable secondary reporting, each cited with its link: as primary sources, INEGI ENDUTIH 2025, AMVO Online Sales Study 2025 and 2026, Banxico, Meta's Q3 2025 earnings call, Meta's newsroom and the Meta and Kantar State of Business Messaging 2025 study across 22 markets; as secondary reporting, Statista with GWI data, DataReportal Digital 2026 Mexico, TechCrunch, Marketing4ecommerce and Expansión.
- Eva platform data is an anonymous internal aggregate: 36,929 real messages from customers of Mexican businesses on the platform, 90 days to August 14, 2026, central Mexico time, office hours defined as Monday to Friday nine to six, excluding test traffic. It is not externally reproducible.
- Last verification of every link and figure: August 14, 2026. Quarterly refresh.
Put Eva to work.
In our own sample, one in three messages arrives after hours. Eva answers them on the spot, quotes from your catalog and records every sale. Write to us and we will show you with your operation.
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