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Customer case · Steel distribution · Mexico

Serviacero grew online sales more than 4× in six months. With Eva.

Serviacero Comercial, a steel distributor in Mexico, multiplied its online sales more than fourfold in six months with Eva answering, quoting and organizing every conversation on its WhatsApp channel.

+4×

online sales, in six months

Result reported by Serviacero Comercial · published with permission

The case at a glance

Challenge, change, result.

The challenge

Every order lived inside one salesperson's WhatsApp: slow quotes, forgotten follow-ups and zero visibility into what was happening with each customer.

What changed

Eva took over the first stretch of every conversation: instant answers, asking for what's missing, checking the catalog and keeping everything organized in the pipeline.

The result

More than 4× online sales in six months, with the team focused on closing instead of chasing messages.

Before

Every order lived in someone's phone.

This is what a quote looked like before Eva — not for lack of effort, but because answering fast competed with shipping, order entry and collections:

  1. 1A customer messages a salesperson's WhatsApp asking for a price.
  2. 2The quote waits until that salesperson has free hands.
  3. 3Follow-up depends on someone remembering.
  4. 4Nobody else sees the conversation: if the salesperson is out, so is the order.

Why it wasn't trivial

Quoting steel is not answering a message.

Automating this flow has a reputation for being impossible, for good reasons:

  • "I need steel" isn't enough to quote: product, size, gauge and quantity are missing — and getting them was a back-and-forth conversation.
  • Prices aren't fixed: every quote carries validity and terms, and yesterday's may no longer hold today.
  • The catalog is large and technical: answers must come from verified data, not from anyone's memory.

What Eva does now

The first stretch of every sale, solved.

Answers and quotes instantly, at any hour

Eva asks for exactly what's missing, checks the catalog and answers with verified data — including Sunday at 11pm.

The answer is built from your data

Catalog

$30,375 · 14 in stock

Knowledge

Free delivery in León

Calendar

Thursday 10:30 open

We do: 1.5-ton inverter mini-split, $30,375 each with 14 in stock. Delivery in León is included and I can book the install Thursday at 10:30.

Verified against your data

Escalates to a human exactly when needed

If data is missing or the customer asks for something unusual, Eva hands the conversation to a person with full context.

Tells you when it matters

Eva closed a sale · $91,125

Hotel Casa Real · 5 min ago

María asked for a person — your turn

The conversation waits with full context

Every conversation lands organized in the pipeline

Contact, opportunity and scheduled follow-up — nothing depends on a single person's phone anymore.

The conversation becomes an opportunity, by itself

I need 3 mini-splits for a hotel, can you quote me?
ML

María López

Hotel Casa Real

1.5-ton inverter mini-split × 3

$91,125.00

High

Assigns each opportunity to a salesperson automatically

The salesperson steps in when the customer is ready to buy, not before.

Every channel, one Eva

Do you have the 24,000 BTU in stock?

Voice note understood

Product demonstration

This is what a steel quote looks like with Eva.

This is the mechanic Serviacero uses every day: complete specification, verified catalog data, payment and invoice, and the opportunity on record.

CE

Constructora El Roble

online

Sunday

I need 4 tons of galvanized sheet, gauge 22, 3×10. Can you quote me?

23:07

Sure: galvanized sheet ga. 22, 3×10 ft, at 18,450 pesos per ton with 32 tons in stock. 4 tons come to 73,800 pesos + tax, valid for 3 days. Want the quote?

23:07

Yes, send it. Can I pay by bank transfer?

23:08

Here is your quote, valid through Wednesday, and the transfer payment link.

Quote_5107.pdf

23:08

Payment confirmed · 73,800 pesos

Payment received. Your invoice is on its way and the material is set aside. Shipping confirmation first thing tomorrow.

23:15

What Eva did meanwhile

Catalog

Galvanized sheet ga. 22 · 3×10

18,450 pesos/ton · 32 tons in stock

Looked up in your real catalog

Payment and invoice

Quote_5107.pdf generated

Payment link · bank transfer

Payment confirmedInvoice issued

CRM

Constructora El Roble · 73,800 pesos

WonShipping: Monday

Sunday, eleven at night, end to end: quoted at your real prices and stock, collected, invoiced, and the order left on record.

Illustrative demo conversation with example data — not a real conversation from Serviacero or its customers.

About this data

Where the number comes from.

Result
More than 4× online sales
Period
Six months from Eva's go-live
Source
Reported by Serviacero Comercial
Permission
Published with the customer's consent, by name
Last updated
August 2026

By agreement with the customer, this case is published without revenue figures or volumes. As additional verified operational metrics become available, they will be added here with their date.

See how Eva works for steel and metalsSee how Eva quotes over WhatsApp

Put Eva to work.

Tell us what you sell and we'll show you, with your catalog, exactly what you saw here.

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