ManyChat pricing

ManyChat pricing in 2026

ManyChat has a free tier and four published paid plans starting at $17 USD per month. Your real bill depends on the plan, Active Contacts in the billing cycle, overages, Inbox seats, and separate WhatsApp charges. Older accounts may remain on a different model.

Manychat changed how it bills in March 2026. Eligible new accounts see five tiers measured by monthly Active Contacts, while older accounts may remain on the model that grows with the stored contact list. Mixing those two rate cards creates a false comparison.

This guide uses public pricing and official help material checked on July 28, 2026. It does not convert dollars or fill gaps left by checkout. Eva is our product and appears once at the end, with figures read from its own catalog.

How much does ManyChat cost in 2026?

ManyChat publishes one free tier and four paid plans. Essential is $17 USD monthly, Pro $39 USD, Business $99 USD, and Advanced $199 USD. Annual billing lowers the monthly equivalent but is charged upfront, while the final checkout price depends on the billing country.

The base fee is only one part of the plan. Each tier carries an Active Contacts allowance, users, Inbox seats, and channels. WhatsApp begins on Pro; Free and Essential exclude it. Business and Advanced add more team capacity and connections.

Manychat says availability varies by region and account creation date. If your account predates March 2, 2026, check the billing screen before using this table: the legacy model follows stored contacts and does not reset monthly.

PlanMonthlyAnnual monthly equivalentActive ContactsWhatsApp
FreeFreeFree25 per monthNot included
Essential$17 USD$14 USD250 per monthNot included
Pro$39 USD$29 USD2,500 per monthIncluded
Business$99 USD$69 USD7,500 per monthIncluded
Advanced$199 USD$139 USD25,000 per monthIncluded

How does ManyChat charge for Active Contacts?

ManyChat counts each recognised person who interacts during the monthly billing cycle once, even if that person returns several times. The counter resets every cycle, including on annual subscriptions. Above the allowance, you can pay for more contacts or set a threshold that limits new automations.

The meter follows monthly activity rather than the full database. A recognised person who returns throughout one cycle counts once. In the next cycle, that person can count again after another interaction.

Overages are billed monthly even on an annual subscription. You can switch them off or set a paid threshold; once that threshold is reached, automations continue only for contacts already active in the cycle. Advanced publishes a starting rate and says larger volumes may cost less without listing every breakpoint.

PlanIncluded per cycleHow overage works
Essential250Published fee per additional contact
Pro2,500Lower rate than Essential
Business7,500Lower rate than Pro
Advanced25,000Starting rate; may fall with volume

What is not included in ManyChat pricing?

The headline price does not always include WhatsApp, tax, delivered template messages, or extra Inbox seats. Free and Essential exclude WhatsApp. Public prices exclude tax, Meta usage remains separate, and an additional Inbox seat on eligible paid plans is published at $25 USD per month.

For a WhatsApp operation, Pro is the practical entry point. Delivered template messages outside qualifying free windows also draw from the WhatsApp wallet according to destination and category. Annual billing does not remove that usage charge.

Manychat lists subscriptions in dollars and calculates tax from the billing country. We found no direct MXN rate card, Mexico checkout total including tax, or public Mexican tax-invoice commitment. Confirm those points before approving a budget.

Team capacity needs its own check. Pro includes two Inbox seats and can grow to three; Business includes three and Advanced five. A published extra seat on current paid plans is $25 USD monthly. Plan users and Inbox seats are not the same unit.

When does paying for ManyChat make sense?

ManyChat makes sense when Instagram, TikTok, or Messenger starts the conversation and you want social automation with a shared inbox. Pro fits when WhatsApp joins an operation spanning up to three channels. Spanish self-serve documentation and a visible monthly Active Contacts meter are practical strengths.

For a creator or small business beginning on social channels, Free and Essential let you test automation without paying for WhatsApp. Once commercial conversations move to WhatsApp, compare Pro against actual activity rather than Essential's lower price.

Business and Advanced suit teams that need more seats, assignments, and broader connection capacity. If comment, Story, or ad triggers are central to how conversations begin, Manychat's social specialisation is a concrete advantage.

Do not choose it from the entry price alone when the account is old or activity will grow quickly. Confirm the account's billing model first, then model a busy month with its overage rate.

How does ManyChat compare with Eva?

ManyChat organises social automation and conversations; Eva completes commercial tasks from the conversation and includes a CRM. Eva starts at $191 USD monthly on an annual plan or $229 USD month to month, with 5,000 credits and 5 users on Essential. The right choice depends on the work.

Eva is our product. It can query a connected catalog, quote with conditions, create appointments or payments, record the opportunity, and maintain follow-up. Manychat stands out when social acquisition and do-it-yourself automation are the centre of the purchase.

If you need social triggers and want to build the journeys yourself, Manychat may be the more direct fit. If the same conversation must retrieve data and complete sales actions, compare total cost and bring real examples to a demo.

Methodology

  • Plans, allowances, seats, and overages come from Manychat's public pricing and help centre, checked on July 28, 2026.
  • Figures remain in USD and are not converted to MXN.
  • The table describes the model for eligible new accounts; older accounts may remain on the legacy model.
  • Eva prices are read from the internal catalog through accessors and move when that catalog changes.

FAQ

Does ManyChat have a free plan?

Yes. Free carries 25 monthly Active Contacts, one user, one Inbox seat, up to two eligible channels, and four basic automations. WhatsApp is excluded, and the first message displays Manychat branding.

Which ManyChat plan includes WhatsApp?

WhatsApp starts on Pro, published at $39 USD monthly or a $29 USD monthly equivalent with annual billing. Free and Essential exclude the channel. Add Meta's template-message charges and the Active Contacts allowance to the comparison.

Does ManyChat charge for every contact?

The current model bills Active Contacts in the cycle: each recognised person who interacts counts once that month. Accounts created before the March 2026 change may remain on the legacy model based on stored contacts.

Does ManyChat bill in Mexican pesos and issue CFDI invoices?

The reviewed public material lists USD pricing and payments outside Brazil, with tax determined by billing country. We found no direct MXN rate, Mexico total including tax, or public CFDI commitment, so confirm all three at checkout.

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