Resources

Resources

Short guides written from real operations: how to quote over chat without losing time, how to fill the calendar without typing every request, and how to answer every lead in minutes.

Every guide ends where your day begins: a conversation that has to be answered well.

Guides

Pricing

WhatsApp bot cost

The full cost anatomy: platform, AI, Meta fees and the hidden lines.

WhatsApp Business API pricing

Meta's per-message rates in USD and MXN from October 1, 2026, what each provider adds on top (Twilio, Gupshup) and what 100,000 messages cost.

Credits vs active contacts

Credits vs active contacts: what each unit measures, what consumes credits in Eva, and what to check in Manychat and Kommo before you buy.

AI agent billed in MXN with CFDI

An AI agent billed in MXN with CFDI: how EvaAI invoices the subscription in Mexico, which tax details it needs, and what changes outside the country.

Kommo pricing

Kommo pricing for new customers in Latin America: USD 20, 30 or 45 per user a month, six months prepaid, plus AI credit packs and WhatsApp fees.

Leadsales pricing

Leadsales pricing explained: USD and MXN plans, users, WhatsApp API, campaign credits, Lead Agent, and unpublished costs to quote before buying.

ManyChat pricing

A free plan and four paid plans from USD 17 to USD 199 a month, set by Active Contacts. WhatsApp only from Pro, USD 39.

Whaticket pricing

Whaticket has no fixed plans: USD 49 a month with 3 users and 1 WhatsApp connection, or USD 39.20 a month billed yearly. What costs extra.

Aurora Inbox pricing

Aurora Inbox pricing, checked: three plans in MXN and USD plus tax, included AI replies, extra users and channels, and what its page leaves out.

Hilos pricing

Hilos pricing in 2026: no current public amount exists. What its site does publish about billing, currency and WhatsApp, and what to ask before signing.

Clientify pricing

Clientify pricing verified: the Todo en uno plan, users, marketing contacts, channels, Meta's WhatsApp charges, and what is not published.

HubSpot pricing

HubSpot pricing verified: free CRM, Service Hub seats, credits, mandatory onboarding, and what a WhatsApp sales operation still has to buy.

Twilio pricing

Twilio pricing for WhatsApp: per-message rates, Meta template fees passed through, Conversations API tiers, Flex, and what a business still has to buy.

Chatfuel pricing

Chatfuel pricing verified: Business and Agency plans, AI credits, annual billing, Meta charges, and the two rate cards its site does not reconcile.

Brevo pricing

Brevo pricing verified: plans metered by email volume, sales packages, prepaid WhatsApp credits, and why there is no table of amounts.

respond.io pricing

respond.io pricing, checked: Starter, Growth and Advanced in USD, extra users and contacts, AI credits, and what Meta charges separately for WhatsApp.

Mercately pricing

Mercately pricing, checked: Scale IA, Rocket IA and Atlas IA in USD, paid monthly, quarterly or yearly, AI conversations, add-ons and the Meta balance.

Wati pricing

Wati pricing, checked: Growth, Pro and Business in Mexican pesos and in US dollars, included users and contacts, add-ons and Meta's template fees.

Darwin AI pricing

Darwin AI pricing in 2026: no public rate card. How its proposal is built, which charges it covers and what to request in writing before signing.

Cliengo pricing

Cliengo pricing verified: Starter, Premium and Business in USD, included operators and conversations, a 14-day trial and what Meta charges on top.

Bitrix24 pricing

Bitrix24 pricing verified: free plan, Basic, Standard, Professional and Enterprise per company in USD, annual billing, Vibe+ and taxes at checkout.

Callbell pricing

Callbell pricing verified: Chat Multiagente and Plus per agent in USD, a 3-agent minimum, quarterly prepayment, and WhatsApp and Instagram on top.

Dapta pricing

Dapta pricing verified: Free, Pro, Scale-Up and Prime in USD, monthly credits, extra credits, yearly billing and what Meta charges on top.

Comparisons

Data and tools

Glossary

The terms of commercial WhatsApp explained one page each, with the definition in the first lines.

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