Campaigns
WhatsApp campaigns that sell and win back customers, on the official API
Eva sends WhatsApp campaigns to the customers in your CRM to sell and to win back people who already bought from you, with segments, approved templates, suppression and attribution, over the official WhatsApp API and by email too.
We reply instantly, at any hour.
Serviacero multiplied its online sales by 4 with Eva. Read the case
A WhatsApp campaign is not a mass email. The message lands where people talk to their family, so a badly segmented send does not just get ignored: it annoys, and annoyed people block. The next day nobody knows what went out, to whom, or what was sold because of it.
Eva sends WhatsApp and email campaigns from the same place the CRM lives: segments, approved templates, suppression, receipts and attribution. Here is how it works and what it needs to work.
Carmen Villegas
online
Today
Campaign «Collagen week» · Template approved by Meta
Replied to the campaign · Opportunity in the CRM · Assigned to Rodrigo
WhatsApp Business vs Eva in one minute
Stop sending five at a time
The app's broadcast list reaches 256 contacts, and only those who saved your number. On the official API the campaign goes out on an approved template to everyone on your list who agreed to receive it. Meta sets how many messages it releases per day based on your number's quality.
| From the app | Eva on the official API | |
|---|---|---|
| How it connects | The app on one phone | Official WhatsApp Business API |
| Reaches people who did not save your number | ||
| Size of the send | Lists of up to 256 contacts | Segments of your whole list in the CRM |
| Template approved by Meta | ||
| Every reply answered on the spot | When someone gets to it | |
| People who opted out stay out | By hand | |
| Sales measured per campaign |
Eva from $191 USD a month, billed yearly, campaigns and AI included.
See plansSetup is included: we configure everything Eva does today, at no extra cost.
Meta charges your WhatsApp Business account for delivered templates and service replies after 1,000 free per phone number each month. Eva does not set those rates.
Tell us how many customers are on your list and how often you write to them, and we will show you how your next campaign would go out.
Message us on WhatsAppBefore and after
Today
Somebody exports contacts to a spreadsheet, builds the list by hand and sends from a phone or a separate tool. People who asked not to be contacted get contacted again, and the sale that did happen is never connected to the send that caused it.
With Eva
The segment comes from the same CRM the conversations live in, the send uses an approved template, suppression is applied at materialization and at send time, and the campaign leaves receipts, attribution and metrics behind.
How it works
- 1. You build the segment where the contacts live
The audience comes from the CRM, not from a spreadsheet exported last week. Suppression is applied when the segment is materialized, so people who asked not to be contacted are actually out of the send rather than out of the list in theory. And because those contacts are the same ones in the conversations, whoever replies lands with the agent that already knows their history.
- 2. It goes out over WhatsApp or email
WhatsApp and email are the active campaign channels. On WhatsApp the send uses one of your approved templates. You can also run persisted flows with triggers, waits, conditions, A/B tests, profile updates and exits.
- 3. It ends up measured, not assumed
The campaign leaves receipts, metrics and attribution, with a default seven-day window. When cost and revenue can be reconciled in a single currency, return is calculated too. You know what went out, how many it reached and what closed afterwards, without rebuilding it from memory.
Live
See it working
WhatsApp campaigns
Quote follow-up
ScheduledActive18 of 18 sent
Visit confirmations
DraftEva sends the campaign and handles every reply.
The conversation becomes an opportunity
Rodrigo Salinas
Restaurante Tres Olivos
Embroidered chef coat × 40
$36,800.00
The conversation becomes a tracked opportunity, on its own.
The sale that was going cold
Quote sent · Monday
3 days without a reply
Eva wrote again, with context
The customer answered: order confirmed
Eva follows up on its own and recovers the sale.
Technical details
Technical details
What Eva needs
- WhatsApp Business connected with your templates approved by Meta, or email configured if the campaign goes out that way.
- Your contacts in the CRM carrying the fields you need in order to segment.
- Your suppression list and your operation's consent rules, because they define who does not get written to.
- Cost and revenue expressed in a single currency if you want return calculated.
Good to know
- Campaigns go out over WhatsApp and email.
- On WhatsApp, an approved template is required outside the conversation window. No template, no send.
- Attribution uses a default seven-day window: a sale that closes after it is not attributed to the campaign.
- Return is only calculated when cost and revenue can be reconciled in a single currency.
- Consent is applied through suppression at materialization and at send time; capturing permission stays your operation's responsibility.
- Whatever Meta charges for those sends runs through your own WhatsApp Business account and is not set by Eva.
online sales in six months
Serviacero Comercial, a steel distributor, multiplied its online sales more than fourfold in six months with Eva answering and quoting immediately.
Read the full storyRelated pages
Put Eva to work.
Tell us who you want to write to and why, and we will show you how the segment, the template and the measurement would look.
Message us on WhatsAppUpdated