What is the WhatsApp catalog?

To make a WhatsApp catalog, use WhatsApp Business for a small inventory and add photos, names, prices and descriptions. If you sell variants or through several channels, use Meta Commerce Manager to add richer item data and sync it from a feed or your commerce platform.

1. In WhatsApp Business, open Business tools and choose Catalog.

2. Add each item with a photo, name, price, description, link and code.

3. Use clear photos, one for each variant, and publish the price whenever you can.

4. If you sell more products or through several channels, create the catalog in Meta Commerce Manager and sync it from a feed or your platform.

The limits everyone quotes belong to the catalog managed by hand from the app: it does not know how many pieces you have left, it struggles with differently priced variants, and it does not sync with your system, you update it. For a stable twenty-product menu it is perfect; for five hundred items with moving stock, it becomes permanent data-entry work. That is where Commerce Manager changes the equation, because the load can come from a data feed or your platform instead of your fingers.

And the limit neither version solves: when the customer asks do you have the red one in size seven and how much with shipping, the catalog by itself neither answers nor decrements stock. That is added with integrations or with an agent on top; the conversation still needs somebody, or something, that knows the inventory and builds the quote.

The value jump is connecting your catalog to an AI agent: the agent searches your products for what the person describes, even written their own way or sent as a photo, answers with real price and stock and builds the quote in the chat. Your inventory comes in by file or API and stays in sync.

The catalog goes from a showcase the customer browses to the brain their questions are answered with. That is the difference between showing products and selling them.