HubSpot pricing in 2026

HubSpot publishes a free CRM for up to two users and three Service Hub tiers billed per seat. Its product page shows Starter from 10 USD per month, Professional from 100 USD and Enterprise from 150 USD per seat, verified on October 24, 2026.

Starter sits next to a struck-through 20 USD, and every amount carries the word From. The page states no commitment and no end date for the lower figure. We did not observe checkout, so confirm the price inside your own account before you budget on it.

On September 16, 2026, the Service Hub pricing page showed Starter with a monthly commitment and Pro with an annual commitment even when paid monthly. That link now redirects to a unified euro page that does not split amounts by product, so we could not re-read those terms. Enterprise is published as a starting price, with no seat minimum or contract length.

HubSpot's own documentation states that the native WhatsApp Business connection requires Marketing Hub or Service Hub Pro or Enterprise. The guide also describes 1000 monthly templates shared across every connected account and free-form replies for 24 hours after the contact's last message.

HubSpot documents coexistence: the same number can stay in the WhatsApp Business app and appear in the HubSpot inbox, with a documented ceiling of 20 messages per second. The same guide mentions up to 25 numbers per WABA, which is not the same as 25 numbers included with a seat.

WhatsApp consumption is not settled in a single figure. HubSpot's contractual catalog defines a WhatsApp conversation as a message as of July 1, 2025, while the knowledge base still carries 24-hour conversation-counting language. That contradiction is HubSpot's own, and it belongs in your contract before signing.

What the catalog does publish is a WhatsApp expansion at 70 USD per month for each additional 1000 messages, with a balance that does not roll over. We found no published HubSpot rate for Meta's template fees, so this guide invents none and adds none to the plan.

The seat price excludes mandatory onboarding, which the pricing page showed on September 16, 2026 as a one-time 1,500 USD for Pro and 3,500 USD for Enterprise. Included credits renew monthly without rolling over, and the customer agent consumes 50 credits for each resolved text conversation.

Credits come in two separate modes that should never be merged. On September 16, 2026, the pricing page showed 9 USD per 1000 credits with annual payment, while the contractual catalog records 0.010 USD per credit, with a 1000-credit pack at 10 USD or usage billed in increments of 10. Confirm which one your contract uses.

Included credits do not stack across products either. The catalog states that the largest contracted allowance applies rather than a sum per seat, so a mixed Marketing Hub and Service Hub account will not get the AI usage a naive addition suggests.

One gap matters for a Mexican buyer: the Spanish page lists US dollars, and we verified no direct MXN rate, no tax-inclusive Mexican total, and no public commitment to issue a CFDI invoice. There is also no public Marketing Hub quote or connector cost, which is where a WhatsApp budget usually lands.

Confirm five things inside your own account before you sign: the real Starter price, the Enterprise seat minimum, which product enables WhatsApp, how WhatsApp consumption is counted, and the billing currency. The public pricing page resolved none of them for a Mexican account.

Ask for each point in writing in the proposal, with the figure and the date attached. A displayed offer is not a renewal rate, and the second year is usually the one that decides whether the tool still fits the budget.

HubSpot bills a CRM suite per seat; Eva is an AI agent that handles the conversation and includes a CRM. Eva costs $191 USD per month on an annual plan or $229 USD month to month, with 5,000 credits and 5 users on Essential.

HubSpot wins when the team already lives inside its suite, needs case routing, and wants WhatsApp in that same inbox. Eva wins when the conversation has to finish commercial work: query the connected catalog, quote with real prices, book, collect payment, and leave the opportunity recorded.

EvaAI publishes this page and sells Eva, so check HubSpot's own sources before deciding. EvaAI serves businesses in any country and any industry, and Eva's prices come from its official price list, not typed by hand.